Callaway Golf and foreUP Announce Partnership Program in Inventory Tracking


Callaway Golf, one of the golf industry’s leaders in equipment design, performance, and innovation, has announced a new partnership with foreUP, the leading provider of software and marketing solutions for golf courses.

The two companies have developed a data-driven program designed to optimize retail shop inventory. With guidance from foreUP’s industry-leading tracking analytics, Callaway can actively track product quantities in any store and provide recommendations on current inventory levels.

The process is simple and requires no oversight from the shop, as Callaway sales representatives will monitor sales and inventory reporting at each course through data collected from foreUP’s software. Using this data, the reps will connect with courses to provide guidance on how to replenish product when inventory is low, or cancel flow orders when inventory is high. This extensive attention to detail within the retail space allows management teams to focus more time on tee sheets and customers — while the Callaway team manages quantity on course. For more information, click here.

Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information, please visit Topgolf Callaway Brands (NYSE: MODG), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin.

Contact: Kevin Foley | Callaway Golf |

foreUP is a simple platform for managing everything at your golf course, club, or pro shop.

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Media Contact: Amy Huff, CMO | Clubessential Holdings |