Author: Kelsie Stone
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Xplor Technologies and Clubessential Holdings Launch Unified Global Company Under Xplor Brand
Company debuts new brand, expanded global scale, new leadership team, and step change investment in AI ATLANTA, March 30, 2026 /PRNewswire/ — Xplor Technologies today announced the successful close of its merger with Clubessential Holdings, marking the launch of a newly unified global company with a new brand, new visual identity, and a renewed vision for the…
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A site for sore eyes: foreUP’s brand-new website is now live!
The sleekest site in golf software has arrived. From beautiful, engaging visuals to streamlined navigation, foreUP’s new look is form and functionality in one. As a leading comprehensive course management provider, our dedication to creating gorgeous, show-stopping websites manifests in our new website’s carefully crafted design. The sleeker site is easy on the eyes, but…
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Your software provider should increase revenue, not take it away.
When Fieldstone Golf Club’s general manager Chip Hierlihy realized his club was missing out on revenue streams by trading tee times away, he went straight to the golf committee. The math was staggering. “If you just took a core season of 250 days, that’s pretty close to $140,000 in top line revenue that I thought we…
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How courses are achieving 27x ROI
Marketing tips and tricks that drive golfers to the greens – guaranteed. You could have the greatest course on the block, but without advertising to bring in new golfers, growth will stagnate… or worse, dissipate. Marketing and advertising seem to have a million different paths courses can choose, all with differing definitions of success. So…
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10DLC – New vetting requirements and how they affect your marketing
If you regularly reach your customers with text marketing, you’re likely aware of the 10-Digit Long Code, a kind of phone number intended specifically to enable businesses to send high-volume texts and/or make phone calls. With a higher send capacity and throughput, 10DLCs are designed for business use. The 10DLC is not to be confused…
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The foreUP Review Hall of Fame
Show Me the Infographic If you don’t have FOMO yet about foreUP, you should – and here’s why. Don’t worry. We’re not going to spend this entire blog post talking about ourselves. (Unless you’re into that.) Instead we want to highlight a special type of person – the kind that writes product reviews online. We…
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Callaway Golf and foreUP Announce Partnership Program in Inventory Tracking
Callaway Golf, one of the golf industry’s leaders in equipment design, performance, and innovation, has announced a new partnership with foreUP, the leading provider of software and marketing solutions for golf courses. The two companies have developed a data-driven program designed to optimize retail shop inventory. With guidance from foreUP’s industry-leading tracking analytics, Callaway can…
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Golf Course Marketing – Golf Hashtags
The holidays are over, and with them, most of the more straightforward opportunities we have as marketers to drive traffic to our businesses. We all dream of an unimpeachable, permanently-effective social media strategy that’s more than simply capitalizing seasonal themes as they roll by. So where to start? How do we achieve long-term social media…










