Award winning, cloud-based, golf management software – built by golf pros, for golf pros. 

What we do

We’re crafting the future of golf side by side with the businesses that define it.

How it started

In 2012, we created the industry’s first-ever cloud-based tee sheet software. We’ve come a long way since then, creating a truly all-in-one management solution that meets the unique needs of golf professionals.


What we built

Powerful, easy-to-use tools that allow you to manage your customers, tee times, inventory, food & beverage, billing, marketing, reporting, and more – on one easy-to-use interface that’s accessible wherever you are.

What sets foreUP apart?

We’re experienced

We’ve seen and worked with every kind of golf course out there: from Mom-and-Pop to multi-course operations and everything in between, foreUP is familiar with your needs.

We’re adaptable

As golfers ourselves, we recognize that our industry has specific challenges that can’t be solved with a one-size-fits-all fix. That’s why we’ll never stop creating industry-specific solutions.

We truly care

We care about you and your business. That’s why we hire people who are bright and compassionate – from our client success team to our software developers.

Scott Strong

President


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Scott Strong

President

Scott brings over 25 years of experience in enterprise software solutions and SaaS businesses. He has a proven track record of driving results in globally operated businesses serving Fortune 500 companies. His expertise lies in revenue growth, financial and operational management of SaaS product companies. Scott is known for his dedication to developing people, processes, and technology within multi-regional operations.

Fun Fact: Scott helped design fighter jet engines for General Electric. Now, he is passionate about golf technology!

Donna Laudenslager

Senior VP of Sales


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Donna Laudenslager

Senior VP of Sales

Donna is an experienced business leader with over 25 years of experience in multiple industries serving B2B markets. She specializes in sales strategy and execution, partnership development, strategic planning and enterprise solutions. Donna’s expertise provides essential leadership and strategy activation that drives high-growth success across sales organizations. 
  
Fun Fact: Donna is an avid sports fan, and her favorite team is Penn State.  

Ben Cruise

Director of Sales


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Ben Cruise

Director of Sales

Ben has more than 20 years of experience in golf course operations and technology, enterprise SaaS, and new business development. His commitment to building successful teams drives impactful strategic direction and business results. His focuses include increasing overall organizational sales and profitability at scale.

Fun Fact: Ben grew up in a small farm community of 374 people.

Stacy Zak

VP of Product Management


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Stacy Zak

VP of Product Management

Stacy has over 20 years of experience in financial acumen and strategic leadership, which offers a unique perspective to the golf and club industry. With her expertise in product strategy, she understands the vital connection between innovative solutions and an improved customer  experience. Stacy is known for cultivating excellence and guiding teams towards continued success. 
 
Fun Fact: Stacy loves standup paddleboarding.

Ryan Hall

Sr. Director of Product Development


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Ryan Hall

Director of Product Development

Ryan is an expert software developer with over 20 years of experience, specializing in the golf industry. He has led transformative technology initiatives across various golf sectors, including Accounting, Point of Sale, Tee Times, Dining Reservations, Payments, and Content Management. His contributions have impacted a global user community of over one million. 
 
Fun Fact: Ryan is a proud alumnus of Kansas State University. 

Danyella Waddell

Director of Marketing


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Danyella Waddell

Director of Marketing

A seasoned marketing and communications professional with more than 15 years of experience, Danyella’s multi-disciplinary track record includes healthcare, SaaS, and supply chain management. She creates marketing strategies that drive and deliver relevancy and business results. From authentic brand storytelling, content strategy, and account-based marketing, Danyella offers a fresh perspective to showcase brands and product differentiators through full-funnel marketing to drive business outcomes. 
 
Fun Fact: Danyella performed at Oprah’s 24th Kickoff Season Premiere as a dancer. 

Brad Roeske

Controller


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Brad Roeske

Controller

Brad brings more than 20 years of expertise in accounting and finance to the team. With a Master’s Degree from the University of Cincinnati, Brad oversees and conducts financial reports and business management, and effectively implements and monitors internal controls to efficiently run, balance, evaluate, and manage risks. 
 
Fun Fact: Brad renovated his whole home by himself. 

Maria Tiliakos

HR Business Manager


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Maria Tiliakos

HR Business Manager

Maria is a certified human resources management professional with 8 years of experience tracking and recruiting thriving talent and developing employee relations initiatives. Dedicated to policy implementation and strategic planning, Maria helps scale operations through company compliancy and employee life cycle growth. 
 
Fun Fact: Maria is a big fan of WWE.

Ali Duncan

Sr. Director of Support and Education


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Ali Duncan

Sr. Director of Support and Education

With 12+ years of experience in Customer Support, Ali implements customer experience journeys through tailored support initiatives. From educational resources to creating standards focused on reducing response times and delivering high-quality customer satisfaction, Ali’s deep bench of cross-departmental knowledge helps create strategies, policies, and procedures to elevate customer experiences. 
 
Fun Fact: Ali used to teach elementary education. 

Wendy Cox

VP of Implementation Services

foreUP Resources

Need some ideas for improving your club and course operations? foreUP Resources can help.

We’ve built a large library of multimedia content to support you and your team. What can we help you find?

Guided by course operators, built by expert cloud engineers – the most reliable, all-in-one golf software available.