2025 Digital Summit Library

Amidst a renaissance in participation and important redefinitions of the golf experience, golf facility owners face new challenges and opportunities. The NGCOA’s new 2025 Golf Business Pulse report unpacks what owners are thinking about, the dynamics of a tenuous economic environment and the implications for all sectors of the industry. Join NGCOA CEO Jay Karen and Sports and Leisure Research Group President Jon Last for a current and cutting edge look at the season ahead. 

As the game of golf continues to evolve, so do the challenges and opportunities for public courses. In this session, we’ll explore the latest trends shaping the industry—from the rise of technology-driven operations to shifts in golfer and staff expectations, sustainability initiatives, and innovative revenue strategies.   During this session, Scott Strong, President, and Stacy Zak, VP Product Management, will provide valuable insights into how golf courses can adapt and thrive in a rapidly changing landscape. Join us to gain a forward-looking perspective and actionable takeaways to stay ahead in 2025 and beyond. 

Golf is experiencing record participation, bringing both opportunities and challenges for course operators. One of the most critical challenges is not just maintaining but continually enhancing the golfer’s experience. Prioritizing a seamless, high-quality experience at every touchpoint – from booking a tee time to the final putt – will be key to transforming today’s surge in participation into sustained, long-term growth.   During this session, Eric Loosle, Product Manager, will explore the challenges that come with unprecedented demand, as well as the innovative solutions designed to keep golfers engaged and exceed their expectations. Discover how technology, operational strategies, and a…

Maintaining talent at a golf operation is difficult, to say the least. The recreation industry has the second highest employee turnover rate in the US. This adds pressure on a golf operation as a whole to remain consistent while mitigating losses. Complicated, counter intuitive software will only add to the operation’s losses due to longer new hire training ramp up times, which can result in costly employee mistakes.   During this session, join Kris McIntire, Director of Implementation, as he explores implementing operational strategies through the utilization of the right software components that will help simplify and streamline the staff experience,…

The key to happier golfers, a more engaged staff, and a thriving bottom line may be hiding in plain sight—or just beyond the bushes. While most operators focus on the obvious, true success often lies in an overlooked part of your operation.  Join PGA Professional Jaime Sharp as we dive headfirst into the area of your course that remains shrouded in mystery. Together, we’ll uncover hidden efficiencies, unlock new opportunities, and reveal strategies that will change the way you think about your operation. Walk away with fresh insights and actionable takeaways that will help you elevate your course—and your bottom…

The evolution of golf course management is now. So, what’s next? What are the keys to happier golfers, a more engaged staff, and a thriving bottom line? While most operators focus on the obvious, true success often lies in an overlooked part of your operation. In this session, hear from your peers, Dakota Hicks, GM and Head Pro of Duncan Golf & Tennis Club, and Chip Hierlihy, GM of Fieldstone Golf Club of Auburn Hill, to learn about how integrated technology is helping to simplify processes, drive efficiencies and improve the game!