This quarter, we’re shining a spotlight on Pound Ridge Golf Club! When rising demand put their old solution to the test, they turned to foreUP — and the results speak for themselves.
Curious about how things turned out? Keep reading to learn more, plus find exciting news from our marketing team, online learning opportunities, and the newest updates and enhancements!

Upgrades to the foreUP email marketing server
In an ongoing effort to provide you with the most robust and reliable email marketing solution in the industry, we’ve made a significant upgrade to our infrastructure that will change the back-end engine that powers your email marketing tool. We are currently in the process of transitioning all customers from our legacy SMTP solution to a modernized solution powered by SendGrid. SendGrid is one of the world’s most popular email sending providers and has years of experience delivering email efficiently and reliably.
While your front-end email marketing application will not change, you may notice or receive further communication about transitioning your account from our legacy SMTP server to the SendGrid platform.
In addition to our internal benefit of being able to better support and maintain our email marketing infrastructure, you should notice some immediate benefits as well. As the transition to SendGrid occurs you should notice better deliverability of your email blasts. That is, more emails will actually hit your customer’s inboxes than with the old system. Our support staff can also better diagnose deliverability issues, by email account, should you ever run into issues down the road. Finally, the speed of delivery should also greatly improve on the new SendGrid platform. Your customers will receive your marketing messages much closer to the scheduled send times, even during high volume dates like Cyber Monday and course opening seasons.
We’re still in the process of migrating all accounts! If you notice that your email campaigns are stuck in the queue and not sending, it’s likely that your account still needs to be migrated to the new server. Please contact our website support team at websites@foreup.com or call us at 800-929-5737 Ext 2. We are happy to assist you. Please note, if you’re using foreUP email marketing via the foreUP software, this change does not apply to you.

Did you miss foreUP’s take on tournament day? Don’t worry, we took notes.
With Club360, you can transform the way your course handles events — from seamless registration and custom branding to live scoring and streaming. You’ll find out how to replace tediousness with excitement for your golfers.
Access the recording for a deep dive into:
- Elevating the member experience & streamlining operations
- Customizing your branding for a cohesive, consistent feel
- Boosting efficiency and promoting events with built-in tools, and more!

If you haven’t heard the news, we’ve added Golf Course Maintenance to our comprehensive suite of next geWe didn’t just add golf course maintenance software to our full suite of award-winning golf technology – we also held an informative and interactive webinar to dive deep into the ways course maintenance can be optimized.
Access this recording where we’ll pull back the curtain on how to keep your golf course seamlessly maintained, your revenue UP, and your turf flawless. Learn how leading clubs are using taskTracker to work smarter — not harder.

DID YOU SPOT FOREUP THIS QUARTER?
From tournaments to meetings, foreUP had the pleasure of connecting with many of you this quarter. Whether we were swapping stories, sharing insights, or showcasing how foreUP continues to power UP your operations, we’ve enjoyed every minute.
We’re especially looking forward to seeing you at PGA 2025! When the big show arrives, we’re calling curtains on outdated software practices. From retention and newcomer conversion to increased off-course golf activities, labor shortages and modern golfer preferences, we’ll be talking about the next best practices of 2025.
Stay tuned – we’ll announce our speaker session details soon.
We enjoyed connecting with many of you at the following regional events:
- Golf Inc. Strategies Summit (9/30 – 10/2)
- Iowa PGA Section Merchandise Show (10/21)
- Wisconsin Fall Meeting Merchandise Show (10/28)
- Southwest PGA Meeting (10/28)
- First Tee Networking Summit (11/18)
- Michigan Golf Business Conference & Vendor Fair (12/2-12/4)
- Southern California PGA Annual Meeting (12/9)
- Georgia PGA Pro-Pro Tournament (12/9 – 12/10)

TALK WITH A LIVE TRAINER ON YOUR EVERYDAY SOFTWARE!
One of our top priorities is ensuring you always have the most up-to-date information to grow your course. If you haven’t attended one of our live virtual courses yet, check out our free education and training series.
In November we kicked off our Year End Readiness series for the year 2024. Our next session happens TODAY, DECEMBER 17TH @ 3PM ET – Check below for all things registration. Missed the last session? Check out the recording today.
Each month we will bring you the chance to connect Live! with a trainer and get your questions answered in real time. Keep an eye on your email to make sure you have front row access to this best practices series, ensuring you end your year strong and make 2025 a hole-in-one. Can’t join us? No worries, our Client Resource Center is stocked up with training resources that you can access on-demand.
Year-End Readiness – Wrapping Up 2024
Tuesday, December 17th | 3pm ET
Continue your wrap-up processes as we wave goodbye to a fantastic 2024. Join us for the second session in our new bonus Live! training series where we tackle all things year-end readiness. In this session, we will cover ensuring your staff has been collecting good data, what causes bad reporting, and how to use the foreUP software to evaluate what processes did and did not work for you in 2024. Be sure to join us next month when we’re back for the next part of the Year-End Readiness series and take a look at how to put your best foot forward in 2025.
For more information on session details and registration, click here!
Education and Training Feedback
We’re always looking for ways to improve and ensure that you and your staff are armed with the knowledge you need to successfully run your course. Take a moment to provide us with some feedback on what we’re doing well, how we can better serve you, and other topics you’d like to see covered in our live training calendar.

foreUP Product Updates:
- To keep operations running smoothly, we have continued to address issues in high-touch areas of foreUP such as the Tee Sheet, Sales module, Food & Beverage module, Billing module, and Reporting modules.
- foreUP has been investing in backend improvements. Investing in foreUP’s foundation is critical to improve the application’s stability, provides performance enhancements, enhances security, and sets us up to build new and exciting features as we look ahead to the future!
- Our teams have been hard at work on a project we are calling “Time Based Reservations”. This project will provide an enhanced solution for operations that offer reservations for other activities or amenities, such as Indoor Golf, Golf Lessons, Courts, or any other type of reservation that is reserved as a block of time.
- Be sure to visit foreUP’s booth at the PGA show for a sneak preview at our Time-Based Reservations project, as well as other exciting updates on what our teams are currently working on.

Have a suggestion or idea? Email us!
Let us know how we’re doing!


