foreUP Case Study: Recovering lost revenue with Valley View Golf
Golfers have always been able to book a tee time without making a financial commitment. No matter how valuable the spot on the tee sheet, prepayment hasn’t ever been required in the golf industry—leaving courses to hope for the best when it comes to their prime inventory. When Covid-19 forced strict guidelines for the 2020 season, requiring prepayments was a necessary change that inadvertently solved one of the most frustrating problems for golf courses: lost revenue. Is the change here to stay? Is lost revenue from missed tee times a problem of the past? One foreUP customer believes the industry is long overdue for this move toward booking accountability. Here’s how they made the change, and how Dustin Volk from Valley View golf course is going to make sure it stays that way.