Golf's New Normal: How Covid-19 Changed the Game

COVID-19 posed serious challenges for the golf industry. According to one foreUP customer, however, the challenges we faced have opened the door to solving the whole industry's biggest threat to revenue: No shows.

Has COVID-19 solved the industry's longest-standing revenue problem?

Golf is one of the only "booked" activities that hasn't adapted to new-age reservation standards—like paying for your reservation when you make it. Valley View used COVID to launch their customers into the 21st century.

In the case study, Dustin Volk explains:

  • The biggest culprit of budget inefficiencies — and why there seemed to be no solution.

  • How Valley View implemented simple changes that eliminated no-shows.

  • Long-term impacts for the golf industry after COVID-19 changed the game.

Create better guest experiences and eliminate no-shows with Valley View's simple changes to tee times.