Your Ultimate Guide to the 2019 PGA Merchandise Show

To say that PGA Merchandise Show in Orlando, Florida is the golf event of the year is only a mild overstatement. True, it’s not as exciting as the Mickelson v. Tiger matchup, but—to those in the golf industry—its much more useful.

But the with more than 10 miles of aisles lined with booths & displays, “The Show” can be overwhelming, especially for first-time attendees.

That’s why we’ve put together this guide. This will help you make the most of your time at the show itself, as well as give you a one-stop place for restaurants, nightlife, and entertainment.

Plan your transportation strategy. We suggest doing one the following:

Plan your schedule. Nobody wants to be running around like a chicken with its head cut off, but too often that’s exactly what happens at big shows. To lessen your stress:

  • Create a list of the booths, education classes, events, and people you want to make time for. (Put foreUP Booth #3104 at the top of your list!)
  • Print a map of the venue and use a sharpie to create the most efficient route to all the booths you want to see. It may sound extreme, but the miles add up fast in such a large event.
  • If you’re worried that a busy booth will throw off all your plans, you can usually book a time beforehand.

Bring the right shoes. Leave the Bostonians and stilettos at home, and pack your comfiest pair of running shoes instead. You can change into something dressier when you go out on the town.  

Enjoy yourself! Unlike most business conferences, The PGA Merchandise Show is actually a good time! From Demo Day to being in Orlando to the joy of being surrounded by 40,000 other golfers, this is a show like no other.

PGA Merchandise Show


Down the Road

Just two blocks from the Orange County Convention Center, the Shingle Creek Golf Club is a recently-redesigned Arnold Palmer course. Reservations fill up fast, so book now to guarantee a tee time.

If Shingle Creek is booked, there are a few other courses within a short 15-minute drive, such as the Waldorf Astoria Golf ClubMetroWest Golf Club, and Marriott’s Grande Vista Golf Club.

Shingle Creek Golf Club, Orlando

20 minutes

A little ways down the road from the Show you’ll find Stoneybrook Westan Arthur Hills public championship course. Travel a little further to find West Orange Country Club, a tree-laden Lloyd Cliffton Course.

Waldorf Astoria Golf Club, Orlando

30 Minutes

If you want to play on two different championship courses in the same spot, visit Orange County National and try out both Crooked Cat and Panther Lake. Those in search of a more luxurious experience will find it at Bella Collina near Clermont.

West Orange Country Club, Orlando

Food & Dining

Nearby: The Pointe

Across the street from the convention center is an upscale shopping center called the Pointe. No matter what kind of cuisine you prefer, you’ll find something you love there:

The Pointe in Orlando    All-American Hamburger

Down the Road: Restaurant Row

The stretch of Sand Lake Road just 5 minutes from the convention center is known as  ‘Restaurant Row’. There you can find more than 30 restaurants. We’ve made a shortlist of the best below.


For the cocktail crowd, the hot spot during the Show is the large lobby bar in the Hyatt Regency Orlando, right across the street from the convention center.

The Pointe also has extensive nightlife options such as B.B. King’s Blues Club, Minus5 Ice Bar, Improv Comedy Club, & the Fat Fish Blue, as well as a 20-screen Regal Cinemas theater.

Universal City Walk is a large entertainment complex only 10 minutes away from the convention center. There you’ll find more mainstream spots like Hard Rock Live, Blue Man Group, The Groove, Pat O’Brien’s,  and Bob Marley—A Tribute to Freedom.

Nightlife and Entertainment in Orlando


If theme parks aren’t your thing, then you might be interested in what ESPN calls “the magic kingdom of fishing”, the Kissimmee chain of lakes. Only 20 minutes away from the Show, this area is famous around the world for its bass fishing.

There are many, many charter companies in the area. Here are ten of the best.

Bass Fishing on Kissimmee



What would a trip to Florida be without spending some time on the beach? Although Orlando is land-locked, the closest beach is only 45 minutes away on the FL-528 toll road.

Only a little further away (between 60-90 minutes), there are many more options:  Canaveral National Seashore, New Smyrna BeachDaytona Beach, and Melbourne Beach.

Daytona Beach, FL

Theme Parks

Orlando is probably most famous for its unrivaled collection of theme parks. There you can encounter a yeti, channel your inner Hulk, meet Shamu’s cousins, or gulp down a pint of butterbeer. Whatever your preference for imagination, Orlando’s theme parks are sure to have it.

The Magic Kindom in Orlando

High-end Shopping

For the shoppers in your group, Orlando has plenty of deluxe options for them. Just down the street from the Show, the masters of high-end outlet malls, Simon, have their own 180-store shopping complex in Orlando, which boasts its own ultra-luxurious mall.

If you’re looking for a boutique experience, Winter Park, a quaint village three miles north of downtown Orlando, is loaded with shops, restaurants, and museums.

Orlando Premium International Outlets

The Takeaway

Whether you’re just a golfer, or also a die-hard fisherman, a fashionista, a foodie, a beach bum, or a cocktail connoisseur, Orlando’s got what you need. In addition to an incredibly useful golf business conference, your stay can include whatever (other) entertainment suits you best.

We hope to see you there! If you want to know more about foreUP, you can coordinate a support meeting or schedule a conversation with our consultants.


PGA 2019 | The Ultimate Planning Guide