Golf Technology Innovator foreUP Software Announces 50% Growth for 2021
With a 50% growth rate, 450+ new customers, and an increasingly varied and impressive portfolio of courses using the system, foreUP’s growth momentum continues into 2022.
as seen on The Golf Wire on January 27, 2022
Pleasant Grove, UT – foreUP, the pioneer of cloud-based software for the golf industry, has announced another year of record growth; the third consecutive year of 50% growth rate for the provider of technology and service-based offerings. The massive increase in market share supports the trend of the industry moving toward cloud-based, all-in-one solutions.
foreUP revolutionized the golf industry in 2011 with the introduction of the first cloud-based tee sheet and point of sale platform. In the decade since, as courses have adopted the value of accessible-anytime-anywhere business tools, the company has grown its initial offering into a robust suite that includes customer management, food & beverage software, marketing tools and services, billing software, business consulting, and countless integrations with third-party tools.
The portfolio of golf businesses using foreUP to run operations is varied throughout North America in terms of size, number of courses, and type of course. In 2021 the software provider brought on large, complex operations like Poppy Ridge and Poppy Hills, Memorial Park, Grays Crossing and Old Greenwood in Lake Tahoe, while also satisfying hundreds of small courses with limited or basic needs.
“In 2021 we had the incredible honor of seeing four distinct foreUP courses host PGA TOUR EVENTS,” said Richy Damraur, foreUP VP of Sales. “Torrey Pines has been a foreUP client for several years, and new arrivals Memorial Park, Grays Crossing, and Old Greenwood hosted this year as well. We’re thrilled to have these courses in the foreUP family and proud to accommodate the needs of their operations.”
With the addition of these and other partner courses, the total number of facilities either utilizing or in the process of installing foreUP software now exceeds 1,800 in the United States and Canada. Clients continue to attest to the value that foreUP support adds to the experience, citing the strong relationships as a large bonus to the powerful tools and services provided.
Additionally, 142 existing foreUP clients have now expanded their subscriptions to receive access to foreUP Marketing Services. This managed marketing service pairs courses with experienced golf marketers who work one-to-one with a business to create and deploy professional marketing materials and campaigns. After foreUP’s 2021 acquisition of company 121 Marketing in the fall of 2021, the company is even better poised to ensure access to quality websites and marketing support for any course looking to increase visibility and revenue.
“I truly believe our success has been borne of a commitment to solving past, current, and future challenges for the golf industry,” says Evan Teshima, foreUP President. “As other softwares have moved their solutions toward the cloud, the innovation of our teams and the courses we consult with continues to identify new opportunities and set new standards. We intend to stay ahead of the curve, helping courses using foreUP to do so as well, for many years to come.”
To learn about foreUP, as well as the company’s entire portfolio of cloud-based course management solutions and services, visit foreup.com.