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The foreUP Review Hall of Fame
Show Me the Infographic If you don’t have FOMO yet about foreUP, you should – and here’s why. Don’t worry. We’re not going to spend this entire blog post talking about ourselves. (Unless you’re into that.) Instead we want to highlight a special type of person – the kind that writes product reviews online. We […]
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Callaway Golf and foreUP Announce Partnership Program in Inventory Tracking
Callaway Golf, one of the golf industry’s leaders in equipment design, performance, and innovation, has announced a new partnership with foreUP, the leading provider of software and marketing solutions for golf courses. The two companies have developed a data-driven program designed to optimize retail shop inventory. With guidance from foreUP’s industry-leading tracking analytics, Callaway […]
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foreUP Q1 Newsletter – 6 More Weeks of Winter?
The famous Punxsutawney Phil, America’s favorite groundhog, saw his shadow on February 2nd – predicting six more weeks of winter for the country. Don’t worry – Phil only has an accuracy rating of 39% when it comes to meteorological predictions. We’ve got our fingers crossed that spring comes early this year for our favorite courses […]
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Golf Course Marketing – Golf Hashtags
The holidays are over, and with them, most of the more straightforward opportunities we have as marketers to drive traffic to our businesses. We all dream of an unimpeachable, permanently-effective social media strategy that’s more than simply capitalizing seasonal themes as they roll by. So where to start? How do we achieve long-term social media […]
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Visit foreUP at the 2023 PGA Show!
We’ll be in Orlando at the PGA Merchandising Show January 24th-27th! January is here, and the 2023 PGA Show is right behind it. foreUP will be there! If you’re planning on attending PGA, make sure to visit us at Booth 3901. We’ve got an excellent lineup of daily contests waiting for you – fun, free-to-enter […]
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Advertising for Golf Courses – A Brief Look at Ballyhoo
Insert advertising buzzwords here. Pitch, promotion, online presence, marketing, advertising… That’s a load of ballyhoo. And we don’t mean that word metaphorically, or onomatopoeically… That’s literally what ballyhoo is: Ballyhoo Noun, plural bal·ly·hoos. a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity. So often we associate negative connotations […]
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Online Booking | Customer Checkout
Interview with a Product Manager Are you losing more than $100,000 a year from no-shows? Golf courses that require prepayment have a show rate up to 98% – while golf courses that don’t require prepayment have average show rates that are 16% lower. That’s why foreUP Customer Checkout was designed – to make online prepayment […]
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foreUP November Newsletter – New foreUP Live! Training and More
As November draws to a close, foreUP has exciting updates, enhancements, and stories to share with you! Welcome the holiday season with a look at fascinating industry statistics from 2022 that might change how you think about your marketing efforts. Enjoy first-look insights into new product enhancements and check out our customer and partner highlights […]
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Best Golf Technology for Your Course in 2023
What does innovation mean to golf? Some things feel almost impervious to the sands of time – for instance, public speaking (curse it!) hasn’t changed much in the last few hundred years. Sure, we’ve added visual aids, and music, and various gimmicks to make it more engaging, but the core skills of a great orator […]
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Hiring for Your Course’s Future – Without Wanting to Quit Yourself!
How to solve the puzzle of today’s labor climate. If anyone thinks it’s a fun time to work in Human Resources, they’re probably not paying much attention to, well, anything. It’s a great time to be a skilled candidate, but not so great if you’re the one seeking out those applicants. 2023 is rapidly approaching […]
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Clubessential Holdings Announces Acquisition of BlueGolf
Golf and Club Technology business adds industry leading tournament registration & management software platform to its golf course and club solutions Cincinnati, OH (September 28, 2022) — Clubessential Holdings, the leading provider of club membership management and payment solutions, today announced the formation of its Golf and Club Technology business unit in conjunction with its […]
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Fresh Golf Course Marketing Ideas
Warning: Content ahead has a dangerous level of puns involved. Plenty of content promising to increase your ROI and help you engage your guests is stewing out there on the internet. The problem is deciding which ideas are good and which might get you fired. Worry not! We’ve scoured the golf course marketing pantry, tossed […]
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It’s YOUR tee sheet. Control it.
There are a lot of ways to market your course, but many operators don’t have the time or expertise to understand just how to get new golfers onto their tee sheet. Third party aggregators are a common solution for the courses willing to settle for just having people on the grounds… But what are you […]
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How to Grind Out the Hot Summer Months
Golf and summer have been best friends for a long time. Summer is deeply associated with pleasant weather, extra daylight, and seasonal opportunities for extra fun. But sometimes those sweet August sun rays turn into sweltering spotlights that shine indiscriminately on your course’s pain points. Suddenly the time of year we equate with childhood nostalgia […]
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Tee Sheets Through Time
The tee sheet – Its history feels nearly as old as the game of golf itself. Tee sheets are how a golf course organizes and manages their golfers’ reservations, or tee times. The concept seems simple enough today, but courses haven’t always had such streamlined rules or methods of managing tee times. Though the first […]
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An Impending Crash: Turning New Golfers Into Loyal Golfers
Massive social and economic changes rocked the past few years across nearly every industry, golf included. With financial highs and lows, social distancing and health requirements, and work-from-home becoming increasingly normal, businesses of all sizes are wondering how their client base will change in the near future. Luckily for the golf industry, the COVID-19 pandemic […]
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