foreUP Golf Named to MountainWest Capital Network’s 2017 Utah 100

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Lindon, UT — October 10, 2017 — foreUP Golf Software today announced it was named to the 2017 Utah 100, MountainWest Capital Network (MWCN)’s annual list of the fastest-growing companies in Utah. foreUP was awarded as an Emerging Elite company, and was honored at the 23rd annual Utah 100 Awards program, held at the Grand America Hotel in Salt Lake City.mountain west 100 logo

When the company started in 2012 as a cloud-based tee sheet for golf courses, they introduced a new level of innovation to an industry previously dominated by pen and paper or server-based systems. foreUP’s cloud-based suite now offers all the software tools a course needs into one central point of sale platform, accessible from any device, wherever they are.

“In a sea of technology companies, I feel strongly that our customer-focused mission is what powers our growth and sets us apart,” says Joel Ragar, foreUP co-founder and CEO. “Every addition or improvement we make to our platform is inspired by real-life issues experienced by our customers. The drive to provide them with the tools, and the service, they need to succeed is what has propelled foreUP to where it is today.”

Recipients of the Utah 100 were chosen by the percentage of revenue increase of each company between 2013 and 2017.

“We congratulate all of this year’s Utah 100 companies for building outstanding businesses and making strong contributions to Utah’s economy,” said Reed Chase, chairman of the MWCN Utah 100 committee. “These companies further advance Utah’s standing as an excellent place to do business.”

foreup employees

 

About MountainWest Capital Network

MountainWest Capital Network (MWCN) is the largest business networking organization in Utah, consisting of entrepreneurs, venture capitalists, consultants, legal professionals, bankers, and educators. MWCN seeks to promote and recognize business growth and capital development in the state through a variety of award programs and activities.

About foreUP

foreUP started in 2012 when a desperate need was identified within the golf industry: business management technology that could meet the unique needs associated with running a golf course. In 2017, foreUP has become the fastest growing point of sale software company for the golf industry. Their complete suite of cloud-based tools make it simple for golf professionals to easily and efficiently run a successful course. With Joel’s vision and dedication to the industry behind them, foreUP has been instrumental in bringing the golf market into the 21st century. Learn more about foreUP at www.foreUPgolf.com.

Media Contact
foreUP Golf
Amy LaVange
amy@foreUP.com
800.675.0422

7 elements of good marketing emails blog graphic

7 Critical Elements of Effective Golf Marketing Emails

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We’ve been sending emails to each other for decades, now. Open your email, type the message, hit send.

But when you’re trying to engage customers, your approach with the other elements of your email can make or break its success.

Are you already sending emails to your players? This article can act as a guide to ensure that you aren’t overlooking any important details.

Are you just now realizing you need to start using email to market to and engage players? Use this article as a great jumping off point.

Let’s get composing an email! the art of building an email

There are a lot of articles out there with instructions on what to say (and not to say) in a subject line. In general, you want to grab the customer’s attention, without grabbing the Spam Filter’s attention.

A few tips:

  • Use Their Name: If you’re using a platform that has “tokens”, you can use the First Name token in the subject line to increase personalization. A word of caution: If your database isn’t correct, it will send the wrong message.
  • Make it Visible: How many characters should you make your subject line if you want it to be visible from the inbox?
    • Desktop clients show 60 characters
    • Mobile clients only show 25 characters
  • Watch Your Language: The number of potentially “spammy” words can be lengthy, depending on what source you’re asking, but we’ll give you a good list to stick with. Try to rephrase any subject that has one of the following words/terms:
    • Free
    • Why pay more?
    • Guaranteed
    • Winner
    • Earn
    • Buy
    • Now
    • Offer
    • Get
    • Sign Up
    • Today
    • All New!
    • Hurry
    • Expires

Two: Taglines & Sender Details

People refer to the tagline as different things: snippet, preview, headline, etc. 

The tagline is the little blurb that will be visible from the inbox next to the subject line. It’s intended to give them a sneak peek about what they can expect.

The sender details are the name and email address displayed in the “From” view.

example of subject line and snippet preview for email

A few tips:

  • Provide Info: Use the tagline to tell them what your email is about.
  • Use It To Entice Them: A good way to get opens is to tease viewers a bit with the visible part of your snippet. If it ends with, “say hello to our new (…)”, their interest will be piqued; what is new!?
  • Decide Who The Sender Is: Is it your course name and general email address? Is it your name and personal address? Is it the company email address, delivered from your name? Whichever you choose, be sure you’ve made a conscious choice.

 

Three: Inline Images

Email size examples

Images are an incredible way to increase engagement with any content, and email are no exception.

However, there are things to keep in mind when crafting an email.

Ever opened an email to find that you have to scroll SIDEWAYS to see all of the text? This is usually caused by an oversized image. When the dimensions are wider than the email window, your text ends up wider, too.

Use these dimensions to prevent formatting mishaps, and slow load times.

Other things to note:

Most email clients give you the option of creating “alt text” for your images. This improves deliverability, because you’re telling the receiving domain what is in your email. Without alt text, your customer may miss your email because their client has decided you’re just spam.

Four: Text Version

html and text view of email

 

Have you ever received an email that rendered as a big mess of text, that may or may not make any sense?

When sending html emails (which are necessary if you want to use templates and images), you must be sure to create a text version.

Some email clients do not display html by default. Without a text version, they’ll open your message to a chaotic display of unformatted text.

Test this by sending the email to yourself, and choosing to view the text version (when you open the email.) You’ll know right away if there is a problem!

 

Five: Mobile View Optimized

Not all email clients are created equal. One of the characteristics of a less-than-desirable player is the lack of automated mobile optimization.

Without mobile optimization,  your email will try to render in the same format it would if you were viewing it from a desktop. You can envision the difficulty, right? Scrolling everywhere, unformatted text, disproportionate images…

When you send the email to yourself (before sending to customers, of course!), open it on your mobile phone to be sure it is automatically optimized for mobile.

If it isn’t, check the help section of your client. There should be a way to optimize your email for mobile devices manually, if not automatically.

email on mobile phone opened seventy nine percent of the time

Six: Links

True story: Not long ago, a foreUP employee received an email from a house cleaning company. The fall special advertised in the subject/snippet were enticing enough that she opened it to get more information.

After a quick glance at the promotion, she decided to reach out and schedule something.

Unfortunately, the company had forgotten one important thing: There was no link to their website. No link for more information. No link to schedule. Not even a link to call!

Not only did she not bother doing a search for the company to get more information that way, she unsubscribed from their mailing list. They’d wasted valuable time making her search for a way to hire them!

In summation: Always include links for your readers. 

example of links in an email

Here are a few good things to link:

  • Inline Links: In the middle of a sentence, highlight a word/phrase and select the link icon. The word will now be linked, so they can click on it without you pasting a whole website address (or URL) into the copy of your email.
  • Images: People love to click on pictures. Presumably, this is because images are often linked, so readers now make the assumption. The lesson? Always link your images, even if it’s just to your website.
  • Calls to Action: We’ll talk about calls to action in the next point, but if you’re going to invite them to take action (which you should,) you need to give them a place to go. All buttons or inline calls to action need to be linked to a page where they can get more information, schedule a tee time, etc.
  • Your Website: Is this obvious? We hope so. A link to your website is a non-negotiable aspect of any email.
  • Contact Information: Phone numbers and email addresses are generally auto-linked, so you don’t need to do anything. Do be sure, however, that you test the email and check each link to be sure it directs people to the right location.
  • Social Icons: If you have social accounts (you should!), include icons at the bottom so your customers can connect with you while you’re on their mind.
  • Unsubscribe: If you’re using an email marketing platform, this should be included. Any time you send out marketing emails, you must include a link for them to be taken off your mailing list. The penalty for not adhering to this rule can be as extreme as being blacklisted from certain platforms, so check this link when you test your email, as well.

Seven: Calls to Action

“Call to Action” is a term you hear often in the marketing world. It refers to the callout (be it text, a button, an image, etc.) you’re using to–for lack of a better term–call your customers to action.

Terms frequently used in calls to action are:

  • Schedule a Tee Time
  • Visit Our Website
  • Learn More
  • Get More Information
  • Try It Free
  • Contact Us
  • Request Free Trial
  • Submit a Request
  • Visit Our Course

Calls to action do not always need to result in a request for your readers to buy, sign up for, or schedule anything. They can be as simple as inviting them to read a funny article or take a look at your recent tournament results.

However, especially when you’re trying to drive revenue, creating calls to action that result in revenue for your course is a good best practice.

Consider the following:

  • What is the hook I’m offering?
  • Does the hook appeal to my audience?
  • Is it noticeable?
  • Is it linked to the right location?

example of call to action button

(Scroll to the bottom to see a great example of inline CTAs!)

 

Bonus Tips: Crafting Your Copy

We didn’t talk about the actual COPY of your email. That will be covered in another article, but a few pointers include:

  1. Watch the Length: Write it out, and then cut it in half. It’s easy to overwrite.
  2. Shorten Paragraphs: Remember that people skim—especially when reading on their phone. Separate your paragraphs liberally. When someone only looks at the first and last words in each paragraph, they should be able to still understand the gist of your message.
  3. Use bullets: They’re a great way to outline points without requiring a lot of reading.
  4. Be personal: Local businesses can have a lot of fun with their emails, because they engage with customers on a personal level. Determine who you are, what your tone/style is, and write in that voice. Your players will see your personality shining through, which solidifies loyal relationships.

Learn more about foreUP golf management software. Contact us or schedule a demo today! 

How to Make the Most Of Golf Course Promotions

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blog header ideas for golf promos

The best way to suck revenue from your golf course is creating promotions or loyalty programs that aren’t specifically directed by your data.

After all, why offer something that won’t drive more sales just because you aren’t paying attention?

A few KPIs (Key Points of Interest) to watch:

  • Who are my customers?
  • Which customer demographic is coming most frequently?
  • Are any of my other customer demographics starting to generate more revenue?
  • What are my customers buying?
  • Which customers are buying the most?
  • Where are my profit margins high, and where are they low?

By asking these questions, you can start crafting a story about your customers. This makes it much easier to create promotions that will really drive sales WHILE building stronger relationships.

Below you’ll find:

  1. 5 Steps to Creating Golf Course Promotions
  2. 10 Questions to Audit Your Golf Course Promos
  3. Golf Promotion Idea Cheat Sheet

(Click Read More)

Read more

foreUP CEO to present at the Golf Inc. Strategies Summit

foreUP golf software full logo in gray and blue

Joel Ragar of foreUP Golf Software will be providing golf course operators with strategies that can be implemented in under 60 minutes to attract new players and increase repeat play at the Golf Inc. Summit on September 26.

golf inc strategies summit sept 2017 georgia logoLEHI, UT
September 22 – Joel Ragar, co-founder and CEO of foreUP Golf Software, is set to provide actionable, strategic advice to golf course managers and operators at The Golf Inc. Strategies Summit on September 26 at 10:00 am.

The session, titled “How to Win Golfers in a Competitive Market”, follows the overarching theme of the show, which focuses on inspiring golf investors, operators, and managers by illustrating industry trends, proven strategies, and innovative changes being made by successful golf courses.

“The Golf Inc. Summit will bring together the leading operators, managers and owners for three days of powerful networking and education, says Jack Crittenden, Editor in Chief for Golf Inc. “Ragar and the other speakers represent the very best in the industry and more than 94% of last year’s attendees planned to invite friend to a future event. “

The presentation will also highlight strategy tips from Brian Rashley, Director of Stockton Seaview Hotel & Golf Club, and Kevin Dedonato, General Manager from Tiburon Golf Club. The group plans to give attendees actionable tactics for marketing & running their course, all of which can be implemented in less than sixty minutes.

Attendees will be provided with easy-to-adopt strategies based around:

  • Maximizing Your Social Media & Digital Footprint
  • Growing and Managing Your Database
  • Building Data-Driven Programs to Increase New & Repeat Play

“Because we create software for the golf industry, we’ve spent years really identifying the unique needs and opportunities for courses who want to boost revenue and streamline day-to-day operations,” says Ragar. “I’m really excited to provide attendees with simple tricks we’ve found to make their jobs easier and their courses more successful.”

foreUP will be at booth #7 during the Golf Inc. Summit. Attendees will have access to a variety of downloadable content like cheat sheets, instructional articles, and best practice guides related to the topics covered in Joel’s presentation.

For more information about foreUP Golf Software, visit . Attendees and non-attendees alike can send an email to golfinc@foreUP.com to be sent a list of the downloadable content relating to the topics covered in Joel’s presentation.

joel ragar of foreup golf headshot

About Joel Ragar and foreUP
Joel is the CEO and Co-Founder of foreUP, which was started in 2012 after identifying a desperate need within the golf industry: business management technology that could meet the unique needs associated with running a golf course.

In 2017, foreUP has become the fastest growing point of sale software company for the golf industry. Their complete suite of cloud-based tools make it simple for golf professionals to easily and efficiently run a successful course. With Joel’s vision and dedication to the industry behind them, foreUP has been instrumental in bringing the golf market into the 21st century. Learn more about foreUP at foreUPgolf.com.

Contact:
Amy LaVange
foreUP Golf Software
media@foreUP.com
www.foreUPgolf.com

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foreup golf ball announcing inventory audit changes

foreUP Announces Integrated Wireless Inventory Auditing

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foreup golf software logo

foreUP Announces Integrated Wireless Inventory Auditing

Lindon, Utah, September 14 – foreUP Inc. has released a complete rebuild of the Inventory Audit solution built into their cloud-based golf course management software. This will allow foreUP facilities much more flexibility and efficiency when doing regular inventory audits on products they sell in their pro shops.

The updated solution boasts many enhancements, from mobile optimization to bluetooth barcode scanning. The new inventory audit’s capabilities also allow course staff to start an audit, pause it, pick it back up later and filter their audits by certain inventory department or category classifications.

The response from foreUP beta users has been resoundingly positive. Nearly all facilities using the early version of the updated Inventory Audit tools report a dramatic reduction in time and mistakes.

While using the new tool during its beta release, the Head Pro at a course using foreUP software said, “The new inventory audit is straightforward, requires little to no training and will save us so much time!”

inventory audit on mobile phone

Feature Highlights
Mobile optimized
Bluetooth and non-bluetooth scanning compatible
Save an audit and start later
Audits by inventory department or category
A complete interface redesign

 

Management at foreUP says most of the improvements they release are driven by feedback or requests from foreUP courses. “We are constantly on the lookout for ways to enhance the software,” said foreUP Director Matson Tanner. “It is one of the things we love as a company: listening to our foreUP courses and implementing as much of their feedback as we can. This inventory audit update is coming directly from feedback given to us by our courses, delivering both features and a brand new look and feel.”

 

foreUP is continually working to help improve both its courses’ efficiency and profitability, and is available today to foreUP courses utilizing the Point of Sale and Inventory tools offered by foreUP.

Read more about the updates to foreUP’s Inventory Audit tools on this blog post. Follow the foreUP Golf Management Blog for other product updates & highlights, industry news, and tips for managing a more profitable, efficiently run golf course.

foreup inventory audit video

A short video to illustrate the capabilities allowed with foreUP’s upgraded Inventory Audit tool.

About foreUP:
foreUP offers technology solutions for golf course, club, and/or pro shop managers. Since 2011, they’ve increased their offering. foreUP offers technology solutions to make it easier for golf course managers to run and market their course. The integrated SaaS tools can replace all of the manual processes and one-off softwares, including: point of sale, tee sheet management, online booking, invoicing and billing, text/email marketing, restaurant and kitchen services, employees, reporting, etc. Learn more at foreUPgolf.com.

Contact:
Amy LaVange
media@foreUP.com

 

 

inventory audit on mobile phone

Are You In Control of Your Pro Shop Inventory

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How much hair (and time) are you losing over your inventory audit processes? 

foreup golf ball announcing inventory audit changes

For most courses we’ve worked with, we already know the answer to this question is “a lot.”

Since our goal is to make your course more efficient and more profitable, we’ve made a BIG change to foreUP’s Inventory Audit tool. Starting this week, your team won’t have any reason to hate inventory audits.

What Makes A Good Inventory Audit?

An effective inventory audit tool helps identify buying trends, monitor theft, and–ultimately–empower a business to make more strategic and profitable decisions.

How Are You Currently Performing Inventory Audits?

Think about your current audit process. We imagine it looks something like:

  1. Export and print a list of all your inventory items in alphabetical order.
  2. Walk around your facility with printed sheet and pen, writing down item quantities as you go.If all the inventory is laid out in alphabetical order, this might not be as much of a pain. If not, you constantly having to look up the item on the paper and then write it in.
  3. Go back to your computer and manually enter all those numbers into the system once you are finished.If you have a large operation, this process could take hours to complete–not to mention the frustration of losing your place and trying to read your handwriting.

Our NEW Inventory Audit

inventory audit on mobile phone

 

Our new inventory audit feature is no small improvement. It adds freedom, accuracy, and simplicity to the way you manage & control your pro shop.

“The new inventory audit is straightforward, requires little to no training and will save us so much time!”
-Billy Barbour, Irish Hills

 

Read on to see what has changed!

Read more

Computer Security in a Cloud-Based World

computer security blog header

Computer security may not be on your list of things to worry about, but take our word for it: taking precautions to protect your course against security threats is getting more and more critical.

4 Steps to Protecting Your Data & Your Operations From Malware

Like nearly every business in the United States, your golf course and pro shop are undoubtedly reliant upon technology.

Businesses of every size require computers, devices, and the Internet to stay relevant in a business world that can no longer function without them. Being a cloud-based service, we at foreUP are especially aware of the convenience that comes along with the ability to deliver our service to anyone with an Internet connection. However, we also recognize the risks that come along with being on the web.

We take great care to build our golf management software in a safe, secure way that protects our clients and their customer data.

However, we can’t do it on our own!

Protecting your customers and keeping your point of sale or tee sheet software secure is a joint effort, and your golf course needs to be prepared and diligent in doing your part.

Because you access foreUP, or other cloud-based softwares, from your course computer or personal laptop, it is important to make sure that your computers and devices are clean and secure. Maintaining the computer security requires staying virus and malware free.

Before we get to the steps you should take, there are some things to understand about Malware and how it makes it way into your system.

Read more

monkey covering ears

Choosing a Point of Sale Software; It’s Not Monkey Business

The whole nightmare-of-a-buying-process involved in choosing a point of sale software, or any software for that matter, can often be SO overwhelming that golf course managers just ignore it and avoid looking, even though they know they need a better solution.

monkey covering ears

Don’t be this monkey. He doesn’t know how to run a golf course.

It can be painful, and it’s understandable. There are lots of things to worry about, including what in the world to look for, and how to know if you find it.

But you can’t allow your fear of the unknown prevent you from propelling forward the success of your golf course, club, or pro shop; technology is so powerful that not making a decision just isn’t an option.

In other words, software shopping is a necessary nightmare.

So we asked ourselves, what is something we wish WE had when shopping for software? The answer, we found, was insider knowledge.

You Don’t Have To Be An Expert To Make Expert Decisions

Getting insider knowledge from an expert in the technology you’re evaluating doesn’t necessarily make the decision-making process simple, Read more

Text message thread to golfer on course

In The Press: foreUP Golf Software Announces Integrated Two-Way Text Messaging

foreUP golf software full logo in gray and blue

foreUP Golf Software Announces Integrated Two-Way Text Messaging

Lindon, UT
July 20, 2017: The first cloud-based provider of golf management software, foreUP Inc., today announced they have added bi-directional text, or “2-Way Texting,” functionality to their suite of golf course and pro shop management solutions.

2-Way Texting is being introduced as a complimentary add-on feature for golf courses using foreUP, and the foreUP Marketing tool, to manage their day-to-day activities. Course staff will be able to have one-to-one conversations with customers/players from within their foreUP software interface, engaging them with the communication method preferred by a growing number of players in every age bracket.

Text message thread to golfer on course

In an industry transitioning to more modern technology, this is one way foreUP feels they are enabling their clients to operate more efficiently. Golf course staff just click on a golfer’s name right in their customer list and will be able to start texting with that golfer. It is similar to texting on a smartphone. These built-in capabilities can be used for any communication typically held via telephone or in-person.

“We are dedicated to offering a software suite that helps our partners operate more efficiently. For us, this texting feature allows just that,” says foreUP co-founder & CEO Joel Ragar. “A course or facility can maintain pace of play, notify a customer of received products, text customers near the turn for food orders, and a lot more. We see a wide variety of ways our partners can capitalize on this.”

 

Feature Highlights

  • Direct 2-way text communication with clients
  • Notifications to alert staff of received messages
  • Historical texts saved on customer profile
  • No software download required
  • Directly integrated into full software suite

Additional Applications

  • Text alerts to maintain pace of play
  • Easily page golfers to the tee box
  • Answer customer questions without a phone call
  • Food ordering and notifications

“I love it when we’re able to develop features that seem simple, but make such a huge impact on the success of golf courses using our software,” says foreUP CTO, Brendon Beebe. “Really, it just gets me so excited.”

Read more about this new product release on this post on the foreUP Golf Management Blog.

About foreUP:
Since 2011, foreUP has offered cloud-based technology solutions that make it easier for golf course, club, and/or pro shop managers to run and market their business. The company has steadily increased the offerings of their management suite to add efficiency and effectiveness to all course management initiatives. The integrated SaaS tools can replace all of the manual processes and one-off softwares commonly used by courses, including: point of sale, tee sheet management, online booking, billing, text/email marketing, kitchen services, employees, reporting, and others. Learn more at foreUPgolf.com.

Press Contact:
Amy LaVange
media@foreUP.com
foreUP Golf Software
www.foreUPgolf.com

 

Text message thread to golfer on course

In The Press: foreUP Golf Software Announces Integrated Two-Way Text Messaging

Lindon, UT

July 20, 2017: The first cloud-based provider of golf management software, foreUP Inc., today announced they have added bi-directional text, or “2-Way Texting,” functionality to their suite of golf course and pro shop management solutions.

golfer reading text sent with foreUP

Send and receive text messages with your players, right from your front desk.

2-Way Texting is being introduced as a complimentary add-on feature for golf courses using foreUP, and the foreUP Marketing tool, to manage their day-to-day activities. Course staff will be able to have one-to-one conversations with customers/players from within their foreUP software interface, engaging them with the communication method preferred by a growing number of players in every age bracket.

 

(Read the release on The Golf Wire)

Read more